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About Us

The Virtual CFO Firm Helping Dentists and Doctors Build a Profitable Practice

Dental, medical and veterinary accounting is complex and full of unique challenges, particularly for specialized practices. Whether you are a medical professional or a practice manager, you entered this field because you want to help patients, not spend time on accounting. We want to help. It’s why we are committed to bridging the gap and providing a much-needed solution for end-to-end accounting and advisory.

Founded in 1990, Performance Business Analytics (PBA) is more than an experienced accounting firm. Many dentists, doctors and practice managers depend on our team as strategic practice management consultants and coaches. Over time, we have formalized this unique relationship with clients, providing Virtual CFO services.

By design, our Virtual CFO services deliver a rapid return on investment through the unique strategies, systems and efficiencies to optimize dental, medical and veterinary practice accounting. 

Transform Your Practice, Simplify Your Life™

This is more than a catchphrase for us. It is our core mission to make your life easier and how we do that is personalized for your needs. Success is in the relationship we build with you and your team, sharing and listening with a common goal to bring your vision into a reality.

In addition to years of accounting experience, many members of the PBA team also hold a Client Accounting Advisory Services (CAAS) Certificate by the AICPA. This shows our dedication to provide every client with objective, performance-based guidance far beyond standard bookkeeping and accounting.

Additional CAAS competencies:

  • Workflow analysis and design

  • Measuring Key Performance Indicators (KPIs)

  • Effective, consultative client interactions

  • Proficiency in emerging technologies

  • Impactful client assessments

  • Efficient client onboarding

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your simplify practice?

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6 Brilliant Ways Dental Practice Accounting Experts Improve Patient Experiences and Profits

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